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Got Refitted. Packed A Spare. Tried Camis. Your Ribs Still Feel Crushed.

It was never your size. It’s something no fitting ever checks. Read this to find out why almost every bra hurts your ribs.

25,000+ Orders

Wide Soft Band 

No Wires

No Hooks

Feel Normal Again →

You are not hard to fit.

You’ve been measured. Gone down a band, up a cup. Tried the minimiser, the wireless one.

Still, an hour in, your fingers find their way under the band.

Everyone talks about your size. Nobody talks about how a band that fits perfectly can still hurt your ribs.

5 Reasons Your Ribs Still Hurt And What Actually Helps

Backed by women who've lived it.

01. Why The “Fixes” Don't Work

Refitted again. Sports bras, then wireless, then camis. A band size up, or an extender. A heat pad on your ribs at night.


Every one of them changes your size or soothes the pain after. Not one changes the shape of the band. Loosen it and you lose your support. Keep it tight and it digs in.

Most women think that's just how bras are. It isn't.


If you've done even two of these, keep reading. The next part is what nobody tells you at a fitting.

02. What They Don't Tell You At A Fitting

A fitting measures your size. Nobody checks how wide the band is. On sore ribs, width is what matters.


Your bra hangs the weight of your bust on the band. A thin band puts it all on one line across your ribs. The same line, all day, every day.


It’s the spot your fingers find at dinner. 
The ache when you sit down in the car. The red line still there when you take it off at night. 

Going up a size makes it looser, but it’s still one thin line. 

03. Why This One Works

What hurts sore ribs is pressure in one spot. This bra spreads it out. The wide band shares the weight across your ribs, not one thin line. No seams, no wire, no hooks to press in, only soft, even pressure, like a rib brace.

And it moves with you. When you sit, bend or breathe deep, your ribs move. The band stretches with them instead of digging in. It lies flat instead of rolling.

The band holds you from below, and the cups and centre panel keep each side in place. You get the hold, without a uniboob, and without your ribs paying for it.

So the backups can finally go.

04. The Last Fix You’ll Need

You know how much you’ve spent on bras that ended up in the drawer. We won’t even go there. It would take all day to list every one you thought was “the one”.

Then there’s everything you bought to make them bearable. Extenders. A band size up. Camis. Heat pads for the evening.

Are you really going to keep buying fixes for a bra that hurts, for the rest of your life?

One bra that leaves your ribs alone replaces all of it. And three of them cost £40.

05. More Than A Bra 

Only a woman who’s never had sore ribs buys a bra for support alone.

You want to go out again, not stay home so you don’t have to put one on. And look good doing it, not frumpy in a cami and a cardigan.

You want to finish a meal without loosening your bra under the table. Hug your loved ones without flinching. Be there, not busy managing your ribs.

You want to stop wondering if it’s all in your head. You want your normal life back.

Not for the bra alone. For the woman you are when you forget you’re wearing one.

What Women Are Saying

They Stopped Packing A Spare Bra.

Wide soft band. No wires. No hooks.

Product Features

Wide Band

About 6 cm (2.4 inches) wide, so the pressure spreads across your ribs instead of one line.

Wire-free

Soft fabric that moves with you. Nothing to dig in.

85% Nylon & 15% Spandex

Soft, light and stretchy. 
It dries fast too, so you stay fresh all day.

Adjustable Straps

Set them to fit you, not the other way round. Even if one side is fuller than the other.

Wide Band

About 6 cm (2.4 inches) wide, so the pressure spreads across your ribs instead of one line.

Wire-free

Soft fabric that moves with you. Nothing to dig in.

85% Nylon & 15% Spandex

Soft, light and stretchy. 
It dries fast too, so you stay fresh all day.

Adjustable Straps

Set them to fit you, not the other way round. Even if one side is fuller than the other.

What £40 Actually Gets You

 ✓ 3 bras, so laundry day never puts you back in the one that hurts
✓ No painful ribs after 2 hours of wearing it
✓ No wire pushing up into your ribs when you sit down
✓ A natural shape that stays centred all day
✓ Your bust held without a tight band doing the squeezing
✓ Time to try it out, doesn't work for your ribs? Money back.

Most women pick 3.

One to wear, one in the wash, one spare.

Buy 2, Get 1 Free

3 bras for £40 (£13.33 each). You save £20.

Buy 4, Get 2 Free + Free Nipple Covers

6 bras for £80 (£13.33 each). You save £40.

Just want to try one first? 1 bra for £20.

Get My 3 Bras →

Not for you? Send it back within 14 days for your money back. First size exchange is free.

Sizes sell out fast. Restocks take about a month.

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Start Living Instead Of Managing Your Ribs

3 bras for £40. 14 Days to try it. 
Doesn’t work for your ribs? Money back.

Get My 3 Bras