Yes... bras can hurt.
Almost 80% of women experience this on a daily basis.
You're not alone. Almost every woman knows it: a bra that cuts, chafes, and irritates. But it's not your body's fault.
But why actually?
Why so many bras feel uncomfortable.
Most bras are just… wrong. And it's not a coincidence, it's systematic. Did you know that 80-85% of women wear the wrong bra size?
This causes straps to pinch, seams to chafe, and the underwire to itch constantly. No wonder so many women take off their bras first thing when they get home.
And this is the sneaking killer in your bra.
Braces hijack your comfort without you even realizing it. They pinch your skin, even obstruct your lymphatic flow, aggravate eczema, and leave you with red marks and itching every day.
Research warns: Underwired push-up bras and underwired bras put pressure on your body, block your blood flow, and cause stress – both physically and mentally.
RTL: Braces literally constrict your body.
Leen Steyaert (breast tissue therapist) puts it bluntly: underwires in your bra sit directly over the lymphatic vessels in your breast and constrict them. This hinders blood flow and the removal of waste products.
Source: RTLNieuws (note: link opens new page).
Advice from Leen Steyaert.
"Women with large breasts can find it extremely uncomfortable and even painful to go out without a bra.
If you feel uncomfortable, you can wear a fitted top or bralette. These fit nicely, but don't have heavy elastic or underwire.
Why non-wired bras actually work
Wireless bras distribute pressure evenly, so you no longer see red marks on your skin.
They move with you, breathe with your body, and feel like you're wearing nothing—but with support. The result? A bra you'll want to wear all day long.
So are you ready to experience a comfortable bra?
We have developed this collection especially for women who no longer want to feel cutting straps, prickly underwires or red skin.
Luci
They hold their shape well and last for years. I also wear a lot of non-wired, firm bra tops that look like sports bras. I have arthritis, and an underwire bra is sometimes too painful on my ribs. Not flattering, but comfortable.
Sandra
I wore underwire bras for years, and every night my skin was covered in red marks. Since I started wearing this underwire bra, I've only realized how bad it used to be. No more pain, no more irritation. Finally, I can breathe normally without pressure.
Deena
My skin is super sensitive, especially due to eczema. Regular bras were a nightmare for me. This bra feels soft, doesn't chafe, and stays in shape beautifully. I can even wear them under clothes now without any problems.
Femke
"I always thought that wire-free meant no support. But this is both firm and comfortable. Even after a long workday, it still feels good, whereas before, I wanted to take my bra off after two hours."
Gozleme
I've been convinced, too. After years of painful underwires and chafing straps, I'm finally wearing a bra I don't hate. This feels so different—I don't even take it off at night anymore.
Luna
Honestly, I don't always feel comfortable in my bra. That's just part of being a woman. Or so I thought. Until I tried this bra without underwire. What a difference. No pain, no irritation, just comfort and support. For the first time in years, I'm wearing a bra without counting down the hours until I can take it off. Go for it, moms.
She also opted for underwire-free comfort.
In this video, Jacqueline shares her experience with our Seamless Bra – honest, raw, and exactly as it is.
Bras you'll actually want to wear.
Elea shows how the underwired Seamless Push-Up Bra is also the new standard for young women.